Founder, Chairman, CEO | NIO

Mr. William Li is the founder, chairman

and CEO of NIO. In November 2014, Mr. Li founded NIO with the goal of building

the first User Enterprise in the world and to redefine the whole car ownership

experience.

Mr. William Li is a serial

entrepreneur. He established Bitauto Holdings Ltd. (NYSE: BITA) in 2000, where

he serves as the Chairman of the board of directors. Bitauto is one of the

biggest providers of online content and marketing services for China's

automotive industry. While he was still studying at Peking University, he

founded Beijing Antarctic Technology Development Co., Ltd, one of the earliest

internet companies in China. Mr. William Li has co-founded and invested in over

40 companies in the internet and automotive industries.

Mr. Li was recognized by Sina

Finance, People’s Daily and Wu Xiaobo’s Channel in January 2018 as one of the

“2017 Top 10 Economic Personages of China.”

Mr. Li was named GQ Magazine’s

“Entrepreneur of the Year” in 2017.

Mr. William Li was recognized by the

China Automobile Dealers Association in 2008 as one of the top 10 most

influential people and distinguished people in China’s automobile deal industry

in the past thirty years.

Mr. William Li was born in Anhui,

China. He received his bachelor’s degree in sociology from Peking University

where he minored in law.